In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Two academic team members from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now.

The list will include the best website testing tools that are both free and paid and I’ll be sure to mention which is which.

The Indian subcontinent is witnessing a Fintech revolution on an unprecedented scale. Fintech brands consider India and its population a turnkey solution for digitized payment innovation. The country is increasingly moving towards a cashless economy, with transactional transparencies and competitive service charges, among other perks.

When you hear the word advertising, paid methods most likely come to mind. Pay-per-click ads, affiliate marketing, hiring an SEO professional, and so on. It might surprise you to hear that not all methods of advertisement cost money — not even on Google. In this post, I’m going to cover 20 ways you can get free advertising on Google and elsewhere, both online and off.

IVR, an acronym for Interactive Voice Response software, is an automated business call management software that acts as an interface between your callers and your company at large.