Step into the Digital World of Opportunities

Everything You Need To Know About Digital Marketing

  • Course Duration8 Weeks


Digital Marketing is a growing industry that offers huge career opportunities for individuals. This certification is most suited for: Aspiring Digital Marketers, to gain entry into the digital marketing industry in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc.Traditional Marketers, to stay up-to-date in an increasingly digital world Business Owners/ Entrepreneurs, to implement effective digital marketing campaigns for business growth.

Our Redback Studios training course will help you get real-time learning on live projects that help you become an expert Digital Marketing.


This course doesn't require any prior programming knowledge. Basic computer science knowledge will be enough to get started with this course. In case you wish to brush-up your skills, Redback offers you a complimentary pre-recorded course for the Complete Digital Marketing.

  • Anyone with a graduate degree
  • Knowledge of using computer
  • Basic internet skills

Course Highlights

  • Search Engine Optimization
  • Social Media Optimizaiton
  • Social Media Marketing

Digital Marketing Syllabus

Digital marketing professionals are responsible for various marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring and using social media platforms to drive potential traffic to the business website.

  • What is Digital Marketing?
  • Digital Marketing Campaign Goals
  • Digital Marketing Classifications
  • Developing a Digital Marketing Plan

Search Engine Optimization (SEO) is a simple process of making a website to get found in organic search results of the search engines like Google, Yahoo, MSN, Bing, etc. for specific words or phrases relevant to the website's product or service.

  • Search Engines Overview
  • Keyword Research
  • On Page Optimization
  • Off Page Optimization

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.

  • Auditing Your Current Social Presence
  • Documenting Who Your Ideal Customer Is
  • Identifying Key Success Metrics
  • Ad Management

We use Email marketing strategy to send commercial message, typically to a group of people, using email. Email marketing usually involves using email to send advertisements, solicit sales or donations, request business and it is done to build trust, loyalty or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

  • Email Marketing Overview
  • Email Design & Content
  • Market Research
  • Opt Ins & Subscriber Management
  • Email Delivery & Reporting
  • Email Marketing Tools
  • Google Webmasters
  • Google Adwords (PPC)
  • Web Design Methodologies & Hosting
  • Social Media Optimization (SMO)
  • Google Analytics
  • Affliate Marketing
  • Google My Business – Dominating Local SEO
  • Mobile Marketing
  • Digital Marketing Strategy & Channels
  • E-commerce Marketing
  • Infographics Content Marketing
  • App Store Optimization
  • Pay Per Click (PPC)/ Search Engine Marketing (SEM)
  • Online Reputation Management
  • YouTube & Video Marketing